If you own a business or work for a marketing company you should expect that your edits will come under more scrutiny than those contributed by travellers. As noted previously, business employees, like everyone, are welcome to add information to Wikivoyage, but anything seen as advertising is likely to be removed. Additionally, because the goals of creating a travel guide often differ from those of hotel chains, tourism boards, and other business entities, contributors should be aware that there are no guarantees that even properly-formatted listings will always be kept in Wikivoyage guides. To make a contribution that is less likely to be removed:

• Follow all of the guidelines above to avoid having your contribution identified as touting.

• Create a user account and identify yourself as the owner of the business on your user page (but don't advertise the business there). Doing so adds some transparency by clearly identifying you as a business owner, and also gives voyagers a way to contact you with questions.

• Never remove competitors' listings from articles or edit them negatively. If there is a problem with a listing it can always be edited for accuracy, and if an establishment is truly vile it can be removed after being discussed on the article's talk page. Removing the listings of competing businesses without discussion is strongly frowned upon.

• Never remove negative comments left by others about your establishment. If you think the comments are unfair, say so on the Talk page and let the community reach a conclusion.

• Include exact prices. We know you hate to do this, but listings without pricing information may be deleted. While it's best to avoid false precision (as the item you're promoting as "only €99.99" is indeed going to set the traveller back "about €100"), vague terms like "reasonable" or "affordable" are worse than useless. If prices vary, provide a price range (example: "$100-$200, varies by season").

• Do not edit war. If your listing is removed look at the article history or, if a message notification pops up on your screen, look at your user talk page to see why it was removed. Discuss it on the talk page for that article. Repeatedly re-adding a removed listing without first discussing why it was removed makes it more likely that editors will see your contributions as advertising, and less likely that your listing will be allowed.

Tourist bureaux are in a unique position as their extensive, up-to-date knowledge of individual destinations could greatly improve Wikivoyage. Unlike an individual business, a convention and visitor bureau is likely to make wholesale changes to a page which affect not one or a handful of listings but entire articles and destinations. This may produce a good article, this may produce an entire destination page which looks like a misplaced advertisement or reflects poorly on the host community.

• Don't copy-paste verbatim from your existing brochures. Try to match the style of existing articles: informational, not promotional. We're looking for original content which puts the voyager first, and we need to be able to share that content freely without restrictive copyrights. Word this like a travel guide, not like a sales pitch.
• Explain your changes. In one common pitfall, a new user removes outdated or erroneous information (for instance, deleting half a dozen restaurants from one city), only to have the next editor put everything back because they have no idea why content was removed. If a venue is closed or no longer in business, say so. If something in the article is factually wrong, say so. If someone undoes your contributions, discuss this on the talk page before being drawn into an edit war.
• Lose the promotional tone. Many common clichés are best avoided as they're vague ("just steps away!") or read more like an advertisement than a fair and factual description.
• Don't try to list absolutely every venue in the city. Your own local brochures may be a directory of every food or lodging business in town (or every member of your chamber of commerce), but we just want a few good options in each category. If a venue has seen better days or is not worth a visit, simply leave it out.
• Include a complete description for the venues you do choose to list. At least, include the location, contact info, prices, a paragraph or so explaining what's special about this place. A list of every hotel in town with names, but no descriptions, tells the voyager little. A select few good options, with a full description and a pin on a locator map for each, is far more useful to the traveller.
• Show us what's unique about your town or destination. Don't waste extensive time and effort describing individual franchise locations if every restaurant or café in an entire national chain serves exactly the same fare the same way... at least not if there are local independents which are offering the traveller something memorable or unique which deserves a local listing.
• Don't list points of interest which belong in some other article. There's a great museum or a big shopping mall two towns away? Odds are, it's already listed in the article for that community - and, if it's missing, add it there instead of trying to turn it into a selling point for your own town. Save the "see" and "do" sections for unique or interesting things to see or do in your city, town or rural area; any links to the next town with an article can go in the "go next" section.

Note: Wikivoyage implements rel="nofollow" so there is no SEO benefit to listing a website here.

Because there is an inherent conflict of interest when someone is being paid for their edits, if you are working for a hotel chain, a marketing agency, or a similar organization then you may not add listings for that business to Wikivoyage articles. Wikivoyage is not a yellow pages, so adding every individual location for a hotel brand or restaurant chain is not an appropriate use of this site. If a hotel is truly exceptional, or if a city has a very limited number of lodging options available, you may propose a listing to be added by suggesting it on the article's talk page, but do not add the listing yourself. Marketers that add multiple business listings should expect to see their contributions reverted, and in the worst case repeated violations of this policy may lead to blocking of the contributor's account and possibly blacklisting of the business in question.

Marketers and paid editors may make factual corrections to existing hotel listings, but these changes should be strictly limited to non-subjective information such as URLs or phone numbers. As explained above, do not remove negative information from a listing without first discussing the change; if a listing states that a hotel has a dated interior but the property has undergone recent renovation, point out this fact on the article's talk page and let someone else update the listing.

良い例

以下は良いビジネスlistingの例です。スタイルマニュアルに従って書かれています。スタンダード ダブルルームの推定価格帯が含まれていますて旅行者にとって有益な事実情報を提供する説明が含まれています。

悪い例 このlistingは同じホテルのものですが、住所の形式が不適切で、連絡先情報も価格帯もなく、説明はまったくの広告用です。

Edits inserting such listings are routinely reverted, and if repeatedly added, the listing may be blacklisted.